Luxury is not just what you wear. It is how you feel, how you express yourself, and how you carry your story. Our tone speaks to the woman who embraces elegance with confidence, who chooses grace over trends, and who understands the quiet power of timeless style. Rooted in over 12 years of experience, our brand is built on refined craftsmanship, premium fabrics, and an unwavering dedication to quality. We curate the finest pieces from top Pakistani designers and offer custom luxury stitching to create looks that are as unique as the women who wear them. Elegant, confident, and effortlessly sophisticated — that is the voice of ETH Brand House. This is where your wardrobe begins to reflect your true luxury.
We Are The Revloution.
Welcome to ETH Brand House, where timeless elegance meets modern luxury. Founded by Mrs. Afsheen Faisal and rooted in the heart of Islamabad, we’ve spent 12 years redefining premium fashion for women across Pakistan and beyond. From exquisite bridal ensembles to refined formal and everyday wear, our collections feature top Pakistani brands paired with bespoke luxury stitching that brings every outfit to life.
Our CEO says,
“We are making sure that everyone can wear the true colors of life”
Our Vision
We envision a world where every woman, no matter where she lives or who she is, can access fashion that feels truly luxurious. At ETH Brand House, luxury is not just about high-end labels — it is about how clothing makes you feel. We aim to redefine this experience by blending tradition, elegance, and accessibility into a fashion journey that inspires confidence and beauty in every moment.
Our Mission
Our mission is to celebrate femininity through clothing that is thoughtfully curated, beautifully made, and deeply rooted in cultural richness. We offer a handpicked selection of formal wear, bridal couture, and casual ensembles from Pakistan’s top designers, along with custom luxury stitching that brings personal vision to life. Every silhouette, fabric, and stitch is chosen to reflect individuality, elegance, and excellence. Whether you shop in-store or online, our goal is to make your fashion experience effortless, refined, and unforgettable.
Our Values
At ETH Brand House, our values shape the heart of everything we do. We believe in timeless sophistication over fleeting trends. We are committed to quality craftsmanship, precision in detail, and customer trust above all. Luxury to us means comfort, confidence, and class — not just a price tag. With each dress we create or curate, we promise integrity, excellence, and a touch of personalized grace.
A House Beyond Fashion
ETH Brand House is more than just a fashion destination — it is a space where heritage meets innovation, and elegance meets emotion. Founded by Mrs. Afsheen Faisal and built over 12 years of passion and trust, we have grown to become a symbol of refined fashion for women across Pakistan and beyond. We are honored to dress you for your milestones, celebrations, and every day in between. Our promise is to keep bringing you luxury that feels personal, looks exceptional, and lives on in the memories you create wearing it.
Let’s Get Luxury!
